What Google’s “Not Provided” Token means for SEO in Kenya

Since 2011, searches on Google have increasingly often turned to “not provided” and every content marketer and Search Engine Optimization experts will attest that measuring content effectiveness has become more difficult for SEO in Kenya. In 2011, Google elaborated that it “will no longer report the query terms that the user searched on to reach your site” and that it “created the token ‘(not provided)’ within Organic Search Traffic Keyword reporting.”

With the introduction of “not provided”, Google explains that it is for privacy reasons to protect data for searchers who are logged in to their Google accounts. This will also go for the searchers who are not logged in to Google. Content marketers should now expect 100% search protection on all organic searches. Though I cannot buy their argument for privacy, I just think it’s a ploy to have all of us to use Google AdWords; at this point what I think does not really matter but how to go around it as a content marketer.

Google not provided search
Google isn’t giving search results as before

How To Go Around Google’s “Not Provided” Token for SEO

Open a Google AdWords account. Though it is not totally organic data, Google AdWords will give you perceptions on how valuable a keyword phrase is. It should be noted though that Google will not give access to organic search data even to its paid ad customers.

Google Webmaster Tools. This will enable you to analyze up to 200 keyword phrases over 90 days and then keep the data for future use.

Keep keyword data for future use. With the recent changes by Google, you never know what will happen next so it will be safe to organize and keep any keyword data that you have from the previous analysis. The data may not be completely accurate when you come to use it for the future but it will certainly to a higher degree inform your keyword decision.

Use Yahoo and Bing. Most content marketers and practitioners of SEO in Kenya have always ignored Yahoo and Bing because they have low searches as compared to Google. The truth is, on Google, you do not have any data available to you, but you can leverage on the data you get from Bing and Yahoo to make comparisons and estimates to make a more definite decision.

Track your conversion data. Follow up to get your data from forms and Ecommerce site sales in website analytics as this will give you some organic data that will aid in decision making.

Use some web analytics ‘stunts’. It must be noted that internet marketers are the most creative people and even when the “not provided” token came along, some devised means to go around it just as we are doing now with this article, e.g., using filters in Google Analytics. Surely there is a way to go around it, all we need to do is search and we will find.

Keep it at your best. As a content marketer, your strategy is never to please the search engine but rather to put out content that resonates with your audience and is in line with your business objectives. With this you can be sure that you will always shine way beyond your competition. Other ways to be way ahead of your competition is seeking links from authoritative sites, working with well known and acclaimed influencers and also doing excellent social media.

It has to be noted though that the “not provided” token is not in any way related to the Hummingbird update to Google’s algorithm. Hummingbird update is more to target on worse content than it is about keyword data for SEO in Kenya.

ACIM Admin

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