Advanced Email Marketing

Advanced Email Marketing

Email Marketing Training Kenya
  • June 27 – 30, 2017
  • 9am
  • Park Inn, Westalands
  • 0722860857

Introduction

 

Email marketing is a cost – effective and highly engaging part of the digital marketing mix. It is also one of the most challenging due to the issue of spam, changes in user interactions with email, mobile usage for email and the fast changing digital environment. This course offers an advanced and practical guide to getting the most to email campaigns using the latest techniques and tools.

The goal of email marketing is to ensure your message gets to the right people and then convert those messages into a sale. Whether trying to attract new customers, develop customer loyalty or deploy the most effective transactional messages, best practices exist to get the best possible results.

In this 3 day course, you will learn the latest email marketing best practices and techniques to make the next email marketing campaign a success.

Email marketing is one of the least expensive and most effective ways to gain customers and business. Make sure you know the proper channels to utilize as well as the best ways to reach customers. Enroll in our class today!

 

Who is it For?

 

The course is designed for business owners, managers and all marketers who want to learn more about email marketing

  1. Marketing Teams
  2. PR Teams
  3. IT teams

Objectives

  1. Understanding E-Mail Marketing in branding and sales efforts
  2. Understand the E-Marketing process versus current marketing campaigns
  3. Create a viable email marketing campaign for your brand
  4. Understand Data Analysis of Email campaings
  5. Learn best practices for effective email marketing campaigns

Course Process

Day 1

  1. Introduction
  2. Types of Email Marketing
  3. Email Campaign Management

Day 2

  1. Steps in Creating Email Marketing Campaigns
  2. Email Marketing Management
  3. Email Marketing Strategic Planning
  4. Email Campaign Management
  5. Email Template Designing
  6. Building Lists
  7. Email Testing
  8. Email Analysis
  9. Autoresponders
  10. Email Marketing Tools

Day 3

  1. Common Mistakes in Email Marketing
  2. Laws and Best Practise
  3. Company Case Study
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2017-6-27 9:00 am 2017-6-30 4:00 pm Africa/Nairobi Advanced Email Marketing Introduction   Email marketing is a cost – effective and highly engaging part of the digital marketing mix. It is also one of the most challenging due to the issue of spam, changes in user interactions with email, mobile usage for email and the fast changing digital environment. This course offers an advanced and practical Park Inn, Westalands
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