Social Media Marketing for Business Professionals Training

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Social Media Marketing for Business Professionals Training

June 21 @ 8:00 am - June 29 @ 5:00 pm

Free
Social Media Marketing Seminar Kenya
Social Media Marketing Seminar Kenya

Social media marketing is not just about online tools, hot technologies or the latest communication platforms. It’s about understanding and meeting the demands and expectations of today’s online consumer.

What you learn here will help you identify what your best customers and prospects want from you, show you how to connect with them through their preferred media outlets and use social media strategies to attract a greater market share and grow your business.

This 3 day seminar provides a road map for businesses who want to use these techniques to develop more business.

Thrive in the Social Media Madness

Does it seem like these days everyone’s “liking,” “tweeting,” “following,” “tagging,” “pinning,” “streaming,” “sharing” or joining the blogosphere? Are you feeling the pressure to jump on the social media bandwagon, but concerned that you don’t have enough information or expertise to do it properly?

Don’t stress about it! We’ll show you how to take full advantage of social media’s

strengths, easily incorporate a social media program into your organization’s marketing strategy and join the rest of the interactive online business community.

No social media experience? No problem!

That’s what we’re here for. This workshop teaches you everything you need to know about social media in just one exciting, power-packed training session. just some of what we’ll cover:

  • Learn to choose the platforms that best fit your organization’s marketing needs (Facebook? Twitter? YouTube? LinkedIn? Pinterest?)
  • Gain stellar strategies for developing a well-thought-out marketing plan that incorporates the most effective platforms
  • Create a launch checklist and rollout timetable
  • Find ways to monitor your plan’s effectiveness by measuring results and determining ROI
  • Evaluate your plan based on results in order to maintain the status quo or change gears to ensure greater success

Social Media Basics

  • What is social media?
  • The Web 2.0 mindset — how modern consumers relate and communicate with online media
  • Categories of social media platforms, characteristics and limitations
  • Social media platforms: Who they are and what they do
  • Facebook, Twitter, LinkedIn, Pinterest, Digg, Snapchat, YouTube, Stumbleupon, Reddit,etc
  • Blogging (LiveJournal, Blogger.com, Blogspot.com, WordPress)
  • Discussion boards and forums

Creating a Social Media Strategy

  • Research your current online positioning – What is your true position online? What about your competitors?
  • Define your goals and objectives regarding social media — what do you hope to achieve?
  • Evaluate the resources required (technology, personnel, training, etc.)
  • Facebook? LinkedIn? Twitter? YouTube? Determine which platforms will best meet your goals
  • Discover lesser-known platforms that might be just what you need to supplement the “big guns”

Worksheets and templates will be created in this section of the training

Case Studies From Successful Social Media Campaigns

  • How great organizations use social media
  • Handling negativity – examples of dos and don’ts
  • Big and small organizations – how they differ and how they’re alike

Finding Your Voice

  • Creating compelling content that will encourage followers
  • Key words – how to use them the right way
  • Simple ways to come across as authentic
  • Easy ways to gain brand legitimacy

Executing Your Plan

  • Create a launch checklist and rollout timetable — here’s your step-by-step action pla
  • Learn the best ways to get your name in front of customers and prospects
  • Understand why it’s wise to start small and build momentum as you go along
  • Get to know your social audience, engage them and connect with them

Measuring Your Success

  • How do you measure success? Tweets? Pins? Likes? Hits? Responses? We’ll show
  • Measurement tools for different social media platforms
  • How to define what you can and can’t measure
  • Determining your Return On Investment (ROI)

Increasing Your Reach and Engagement

  • How often to post – strategies for finding what works for you
  • Paid media, pay-per-click ads, and paying for followers – a good idea?
  • Developing timing, target, and tone
  • Strategies for creating and maintaining a conversation
  • Building a thriving community – a how-to

Best Practices to Help You Maximize Impact

  • Connecting, amplifying, and maintaining your social media presence
  • Monitoring your campaign – how much time should you spend?
  • Avoiding damaging your brand
  • Virality and how to encourage it
  • Using social media to uncover missed opportunities and turning fans into customers
  • Mistakes to avoid: what not to do

Managing Your Online Reputation

  • Why it pays to be likable
  • Strategies for writing posts and tweets that will generate interest and responses
  • The best way to handle criticism – respond or ignore?
  • How to turn negatives into positives

Applying what you’ve learned

  • Reviewing what you’ve learned
  • Determining how to apply your new knowledge for maximum impact
  • How to generate and maintain your social media momentum

Who Is This Training For?

This program shows you EVERYTHING you need to stay on the leading edge of social media marketing and use innovative tools to get real business results.

Social media marketing is one of the most efficient ways to market and grow a business – yet many business professionals don’t really understand how it works. This program covers all of the most important aspects of social media marketing – social media overviews and trends, strategies, emerging social networks, measuring ROI, and more.

We’ll show you exactly how to use social media marketing tools to drive business results and keep you on the leading edge of business change.

Once you complete the Social Media training you will know how to:

  • Build Meaningful Relationships – whether you’re a big brand or a sole proprietor
  • Public Relations and Brand Awareness – spread news and important information about your business, brand, or product
  • Build Customer Loyalty – give consumers a reason to interact with you by offering promotions, coupons, or information.
  • Manage Your Reputation – hear what people are saying about you and your business
  • Increase Search Visibility – social media plays a big part in the new generation of SEO.

Social Media Training Details

  • This is a three day training.
  • The training day runs from 9:00 – 5:00 with short breaks and a lunch break during the day.
  • Everyone who attends will need a laptop to work on. (We can loan a PC for the day if you do not have one.
  • We provide lunch and tea, coffee and biscuits during the day.
  • Maximum of 10 delegates per training to ensure you get individual attention and to give us time to work with you on your own keywords and website.
  • All delegates will receive a copy of the training manual.

The Social Media training is lead by Alex Maina Simon has been running Digital Marketing trainings all over the world since 2010. He’s trained hundreds of individuals and companies in East Africa.  You are in safe hands.

Alex always works on making the day as fun and effective as possible and will work you in particular on the specifics of your website.

+ Agenda

Thrive in the Social Media Madness

Does it seem like these days everyone’s “liking,” “tweeting,” “following,” “tagging,” “pinning,” “streaming,” “sharing” or joining the blogosphere? Are you feeling the pressure to jump on the social media bandwagon, but concerned that you don’t have enough information or expertise to do it properly?

Don’t stress about it! We’ll show you how to take full advantage of social media’s

strengths, easily incorporate a social media program into your organization’s marketing strategy and join the rest of the interactive online business community.

No social media experience? No problem!

That’s what we’re here for. This workshop teaches you everything you need to know about social media in just one exciting, power-packed training session. just some of what we’ll cover:

  • Learn to choose the platforms that best fit your organization’s marketing needs (Facebook? Twitter? YouTube? LinkedIn? Pinterest?)
  • Gain stellar strategies for developing a well-thought-out marketing plan that incorporates the most effective platforms
  • Create a launch checklist and rollout timetable
  • Find ways to monitor your plan’s effectiveness by measuring results and determining ROI
  • Evaluate your plan based on results in order to maintain the status quo or change gears to ensure greater success
+ What You Will Learn

Social Media Basics

  • What is social media?
  • The Web 2.0 mindset — how modern consumers relate and communicate with online media
  • Categories of social media platforms, characteristics and limitations
  • Social media platforms: Who they are and what they do
  • Facebook, Twitter, LinkedIn, Pinterest, Digg, Snapchat, YouTube, Stumbleupon, Reddit,etc
  • Blogging (LiveJournal, Blogger.com, Blogspot.com, WordPress)
  • Discussion boards and forums

Creating a Social Media Strategy

  • Research your current online positioning – What is your true position online? What about your competitors?
  • Define your goals and objectives regarding social media — what do you hope to achieve?
  • Evaluate the resources required (technology, personnel, training, etc.)
  • Facebook? LinkedIn? Twitter? YouTube? Determine which platforms will best meet your goals
  • Discover lesser-known platforms that might be just what you need to supplement the “big guns”

Worksheets and templates will be created in this section of the training

Case Studies From Successful Social Media Campaigns

  • How great organizations use social media
  • Handling negativity – examples of dos and don’ts
  • Big and small organizations – how they differ and how they’re alike

Finding Your Voice

  • Creating compelling content that will encourage followers
  • Key words – how to use them the right way
  • Simple ways to come across as authentic
  • Easy ways to gain brand legitimacy

Executing Your Plan

  • Create a launch checklist and rollout timetable — here’s your step-by-step action pla
  • Learn the best ways to get your name in front of customers and prospects
  • Understand why it’s wise to start small and build momentum as you go along
  • Get to know your social audience, engage them and connect with them

Measuring Your Success

  • How do you measure success? Tweets? Pins? Likes? Hits? Responses? We’ll show
  • Measurement tools for different social media platforms
  • How to define what you can and can’t measure
  • Determining your Return On Investment (ROI)

Increasing Your Reach and Engagement

  • How often to post – strategies for finding what works for you
  • Paid media, pay-per-click ads, and paying for followers – a good idea?
  • Developing timing, target, and tone
  • Strategies for creating and maintaining a conversation
  • Building a thriving community – a how-to

Best Practices to Help You Maximize Impact

  • Connecting, amplifying, and maintaining your social media presence
  • Monitoring your campaign – how much time should you spend?
  • Avoiding damaging your brand
  • Virality and how to encourage it
  • Using social media to uncover missed opportunities and turning fans into customers
  • Mistakes to avoid: what not to do

Managing Your Online Reputation

  • Why it pays to be likable
  • Strategies for writing posts and tweets that will generate interest and responses
  • The best way to handle criticism – respond or ignore?
  • How to turn negatives into positives

Applying what you’ve learned

  • Reviewing what you’ve learned
  • Determining how to apply your new knowledge for maximum impact
  • How to generate and maintain your social media momentum
+ Audience

Who Is This Training For?

This program shows you EVERYTHING you need to stay on the leading edge of social media marketing and use innovative tools to get real business results.

Social media marketing is one of the most efficient ways to market and grow a business – yet many business professionals don’t really understand how it works. This program covers all of the most important aspects of social media marketing – social media overviews and trends, strategies, emerging social networks, measuring ROI, and more.

We’ll show you exactly how to use social media marketing tools to drive business results and keep you on the leading edge of business change.

Once you complete the Social Media training you will know how to:

  • Build Meaningful Relationships – whether you’re a big brand or a sole proprietor
  • Public Relations and Brand Awareness – spread news and important information about your business, brand, or product
  • Build Customer Loyalty – give consumers a reason to interact with you by offering promotions, coupons, or information.
  • Manage Your Reputation – hear what people are saying about you and your business
  • Increase Search Visibility – social media plays a big part in the new generation of SEO.
+ Timings

Social Media Training Details

  • This is a three day training.
  • The training day runs from 9:00 – 5:00 with short breaks and a lunch break during the day.
  • Everyone who attends will need a laptop to work on. (We can loan a PC for the day if you do not have one.
  • We provide lunch and tea, coffee and biscuits during the day.
  • Maximum of 10 delegates per training to ensure you get individual attention and to give us time to work with you on your own keywords and website.
  • All delegates will receive a copy of the training manual.
+ Trainers

The Social Media training is lead by Alex Maina Simon has been running Digital Marketing trainings all over the world since 2010. He’s trained hundreds of individuals and companies in East Africa.  You are in safe hands.

Alex always works on making the day as fun and effective as possible and will work you in particular on the specifics of your website.

how can we help you?

Contact us at ACIM or fill out our contact form

Finding the right partner to help make our goals a reality was key. We wanted to get our brand out there and ACIM did it in no time at all. Just great guys to work with.

wachuka waruingi
Wachuka Waruingi
Founder and CEO, Funzone Restaurant

Details

Start:
June 21 @ 8:00 am
End:
June 29 @ 5:00 pm
Cost:
Free
Event Category:

Organizer

African Centre for Internet Marketing
Email:
info@acimarketing.org
Website:
http://acimarketing.org

Venue

African eDevelopment Resources Centre
Limuru Road, Gigiri
Nairobi, Nairobi Kenya
+ Google Map
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